Identify and analyse local requirements and develop short, mid and long-term local brand strategies based on solid market, customer and product understanding.
Deliver of operational marketing plans using customer and market insights to maximise the brand's short, medium- and long-term objectives.
Develop and prepare brand related direct and indirect customer facing and communication tools to assure full brand messaging and customer access within compliance regulations, agreed time-lines & budgets.
Maintain close and regular personal interaction with individual and collective customers/customer groups.
Monitor the implementation of the action plan and adjust communication and tools, if the right message is not being delivered.
Monitor brand performance and give reliable estimates for the monthly brand's demand plan.
Assure adequate equipment and training of all customer facing functions in line with the company's commercial cycles and within overall commercial operational plan.
Lead the brand team and develop people under his/her responsibility, if applicable.
Define market analysis necessities and assure adequate (type & time-lines) completion and draw conclusions from market research results.
Drive together with Commercial Development the key questions for the market research activities in order to obtain customer insights and to ensure effective brand communication.
Manage cross functional local brand team (market access, Com Development, medical, sales, finance, regulatory).
Give input on overall strategic planning.
Identify and develop multichannel tools to increase customer coverage and frequency.
Responsible for the brand's budget.
Monitor and control promotional expenditure.
Representative of GRT Spain in the international brand team.
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