Experience is a must. We are looking for an agency-wide subject matter expert that will oversee digital media strategy and planning. Responsibilities include leading the overall media planning approach and making sure brand objectives are measured and achieved. This position will require hands on coaching to make sure all media plans are executed flawlessly.
To recruit, mentor, control and manage the media team
To build, keep and maintean the relation with the client to drive more business and take clients to a better performance place.
Media Strategy & Planning:
Successfully understand the client's business and their needs and help them achieve their objectives, building a strong relationship and ultimately growing the business
Lead strategic and tactical planning activities - accountable for developing, implementing and maintaining media plans that deliver against client objectives/strategies
Evaluate/approve recommendations and presentations before they are sent to the client, and maintain quality control on daily workflow and media team processes
Manage and be accountable for client budgets and timelines, oversee reports and client billing.
Assist in the negotiation of media contracts and programs/opportunities to ensure maximum leverage is applied.
Proactively investigate media opportunities and craft well-supported, articulate POVs to present to client.
Keep abreast of current events, media and any industry trends that impact your client's business.
Team Leadership:
Work closely with team to set brand strategies and develop media plans.
Accurately, objectively and constructively evaluate performance of supporting media team.
Assist in training, mentoring, developing, and evaluating existing team members.
Foster an environment, which encourages intelligent risk taking, innovation and creativity.
Qualifications:
8-10 years of media experience with strong client and team leadership qualities.
Experience buying and managing complex digital full-funnel campaigns.
Strong analytical skills and understanding of KPI's and attribution.
Experience working with DART/DFA or other relevant 3rd Party Ad Servers.
Google Analytics and Facebook Certifications a plus.
Deep knowledge will be mandatory.
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