Iberempleos. Ofertas de trabajo

• gestión del ecommerce (shopify, prestashop)
• implementar mejoras en la página web
• generación de contenido
• Análisis de datos y objetivos
• gestión del presupuesto anual de marketing digital de la compañía
• newsletters (mailchimp, klaviyo, Analisys
• coordinación con agencias externas

• Outline and drive the global brand delivery schedule based on KPIs set together with the businesses we support in order to ensure maximum ROI

• Ensure effectiveness of internal (business) relationships and communication

• Establish the brand internally through effective and impactful internal communications

• Define the brand proposition and its differentiators

• Project development and coordination (internal and external communication tools)

• Monitor, follow-up and evaluate the implementation progress of the plans and budgets with the business. Validate the monthly reporting & define monthly action plans

• Drive improvements of different marketing channels

• Competition monitoring and industry

• Optimize existing actions, pilot & grow digital activity to further digitalize local marketing operations

• Monitor, develop & drive new marketing approaches to pilot high-impact & innovative marketing actions

• Execute and share best practices, promotions and campaigns with the other members of the marketing teams at the Shared Services Center and in local/regional office

• Act as BA in key business projects, providing expertise, in-depth knowledge and experience to the project.

• Collaborate with business stakeholders at all levels to identify, qualify, prioritise and agree on business requirements.

• Ensure project requirements captured include functional, non functional and also any legal or compliance considerations.

• Ensure that business stakeholders express requirements and do not ask upfront for a solution.

• Apply different techniques and tools to optimise the analysis and proactively share these best practices with the rest of the BA community.

• Perform handover activities to other project team members, e.g. developers and testers, to ensure that the requirements and proposed design are clearly understood and agreed. As required, act as the sole Business Analyst on projects.
• Document and maximise the quality of the requirements gathered.

• Support the solution architects / development teams to identify and articulate options for potential solutions that meet the business requirements and make sure they are logical, feasible and cost effective.

• Work with product owners and team to ensure requirements are clearly captured in JIRA with clear acceptance criteria.

• Run regular backlog refinement meetings with team and product owner to ensure for all agile projects we have continuous review of backlog to ensure we have mature prioritised backlog in place.

• Apply broad knowledge and best practices to consider and assess already available options in relation to the business requirements.

• Work towards the harmonisation of platforms and processes across the region, functions and globally.

• Obtain sign-off from the different stakeholders for Business Requirements, Solution Specification Document, and for final deliverables.

• Acceptance and follow up: ensure that the final deliverables of a task or project meet the stated business requirements and have been delivered and measured against original design specifications.

• Provide support to the training department to ensure a smooth transition E.g. production of process and functional documentation. Conduct training where required.

• Ensure support to end users during UAT.

MANPOWER:

¿Te gustaría trabajar como operario (H/M) para importante empresa líder en su sector?

En Manpower seleccionamos operarios (H/M) para incorporación a importante empresa líder en su sector, para desempeñar tareas de control de maquinaria, organización de material, alimentación de maquinaría, estándar de calidad, y tareas de manipulado y preparación de material.

Si cuentas con experiencia en el sector, cuentas con carnet y experiencia en el manejo de carretillas elevadoras, y puente grúa, y buscas una oportunidad profesional en el sector industrial como operario ¡envíanos tu candidatura!

• Definición del plan estratégico de marketing, comunicación y medios para la marca
• Análisis cualitativos y cuantitativos enfocados a la obtención datos relevantes de negocio
• Análisis de la competencia (productos, precios, posicionamiento, lanzamientos)
• Liderazgo en innovación y lanzamiento de nuevos productos adaptados al mercado nacional con coordinación de todos los departamentos implicados
• Participar en la definición y ejecución de el plan de Marketing
• Participar en el desarrollo y ejecución de todas la estrategia de Marketing online
• Relación con agencias y relación y negociación con los medios de comunicación
• Participar en el desarrollo de toda la estrategia de visibilidad
• Negociación con proveedores
• Generación de propuestas de valor que respondan a las necesidades del mercado
• Coordinación y participación en ferias del sector
• Definición estratégica de precios y plan promocional

• Diseñar, definir y desarrollar la política de precios de la compañía
• Definición del cuadro de mando y seguimiento de los precios de la competencia
• Mejorar los procesos de definición de precios
• Colaborar con los departamentos de Marketing, Compras y Operaciones y Control de Gestión
• Análisis del impacto financiero de la política de precios

• Programación de acciones y atención al cliente en medios sociales.
• Gestión de mails de las distintas cuentas relacionadas con marketing.
• Mantener actualizadas bases de datos y listas de distribución.
• Mantenimiento de los repositorios digitales, clasificación de los documentos y contenidos de marketing.
• Recopilación de datos de medición en Analitycs, MMSS y MailChimp.
• Coordinación interna de contribuciones necesarias para el desarrollo de acciones de marketing
• Negociación con proveedores y realización de comparativos de presupuestos
• Colaboración en la actualización regular de información y contenidos en plataformas digitales
• Redacción y maquetación de notas, documentos y dosieres tanto para envío a medios o personas de interés, como para consumo interno de la propia organización
• Colaboración en diseño y desarrollo de acciones e iniciativas para la dinamización interna y fortalecimiento culturalde la organización en torno a sus valores y principios fundacionales

• Support the Marketing manager in executing the marketing plan to support revenue growth, brand awareness, lead generation and candidate sourcing in the assigned countries
• Campaign Management - Launch and monitoring of regional and local marketing campaigns in the countries through all channels available in collaboration with specialized European and global teams
• Social Media - Execution of local social media strategy (accounts management & content creation)
• Events Coordination - Support the business with webinar and events organization in collaboration with other marketing stakeholders
• Content - Coordination and development of local content approach based on global content strategy, mainly adapting all available materials and working closely with global content team.
• Digital Management - Collaboration with global digital team on the online approach for the local market to ensure web performance (websites & campaigns)
• Internal Communications & Employer Branding - Coordination of internal communications and creation of visuals & messages aligned with global employer branding strategy and local communications needs
• Sales Enablement - Creation and ongoing development of all sales and marketing collaterals and support material needed by the local business (brochures, Emailers, salary surveys)

• Definir la estrategia de marketing para el porfolio de servicios de la compañía, alineándola con los objetivos comerciales.

• Diseñar e implementar el Plan de Marketing y Comunicación de la empresa.

• Definir las diferentes campañas de comunicación para mejorar el impacto comercial de la compañía.

• Conocer, conectar y dar soporte en marketing B2B a las múltiples unidades de negocio de la organización para incrementar las ventas a los clientes existentes y captación de clientes nuevos. Tanto nacionales como internacionales.

• Mantener y ampliar la base de datos comercial.

• Medir y analizar la rentabilidad de las acciones de marketing realizadas a través de KPI´s.

• Entender y potenciar todos los stakeholders involucrados en el campo de ortopedia (hospitales, clínicas de ortopedia, aseguradoras, etc.)
• Educar el mercado de la ortopedia y contribuir a su profesionalización
• Realizar formaciones internas y externas de producto
• Participación en la elaboración de materiales y formaciones junto con el equipo de Marketing
• Identificar posibles áreas de desarrollo para la compañía a nivel clínico
• Trabajo en equipo junto al equipo comercial
• Contribuir a la consecución de objetivos marcados por la compañía

• Define a strategy to reach business goals for customer acquisition via digital marketing.
• Own the company business and schools website properties and build or optimize all of the content you need to convert a qualified audience to our owned properties (including landing pages, case studies, whitepapers, ebooks, reports, webinars, infographics, etc.)..
• Define and execute all paid campaigns budgets, affiliate activities and experiments..Measure and report performance of your spend on paid campaigns and organic content and assess against goals (ROI and KPIs)..
• Optimize our marketing qualification and lead nurturing processes through email, content, and social channels..
• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

• Identify, assess, priorities and implement conversion optimisation opportunities in user journey throughout all flows
• Ensure strong performance of the website as the main leads and revenue generation channel
• Turn customer behavior metrics into growth opportunities that help customer succeed while meeting the business goals
• Track and analyze success metrics related to customer journey, optimisation and monetization campaigns
• Plan and implement seasonal campaigns as conversion enhancing opportunities
• Work cross-functionally with marketing, product teams and customer base to optimize customer experience
• Ensure consistency in all consumer contact initiatives
• Collaborate with marketing team in development of comprehensive digital plan

• Define a strategy to reach business goals for customer acquisition via digital marketing.
• Own the company business and schools website properties and build or optimize all of the content you need to convert a qualified audience to our owned properties (including landing pages, case studies, whitepapers, ebooks, reports, webinars, infographics, etc.)..
• Define and execute all paid campaigns budgets, affiliate activities and experiments..Measure and report performance of your spend on paid campaigns and organic content and assess against goals (ROI and KPIs)..
• Optimize our marketing qualification and lead nurturing processes through email, content, and social channels..
• Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

• Identify, assess, priorities and implement conversion optimisation opportunities in user journey throughout all flows
• Ensure strong performance of the website as the main leads and revenue generation channel
• Turn customer behavior metrics into growth opportunities that help customer succeed while meeting the business goals
• Track and analyze success metrics related to customer journey, optimisation and monetization campaigns
• Plan and implement seasonal campaigns as conversion enhancing opportunities
• Work cross-functionally with marketing, product teams and customer base to optimize customer experience
• Ensure consistency in all consumer contact initiatives
• Collaborate with marketing team in development of comprehensive digital plan