Who we are...
AWWG is the global fashion group that integrates the brands Pepe Jeans London, Hackett, and Façonnable, and is the licensed distributor for Tommy Hilfiger, Calvin Klein, Donna Karan, DKNY and Karl Lagerfeld in Spain and Portugal.
The project!
As an Ecommrece Manager you are responsible for driving the direct-to-consumer channel to achieve the ambitious targets in top- and bottom-line growth for your brand or your category. You will be directly responsible for trading, buying, category management and site merchandising. Next to this you will be coordinating closely with the planning, performance marketing, digital intelligence, content management and platform teams, to optimize the performance of your business and to achieve your KPI’s
What will the role entail?
- Develop and execute the ecommerce strategy for your brand or category to increase sales and profitability, considering market trends, regional differences, competitive landscape, and consumer insights.
- Create forecasts and budgets for eCommerce KPI’s (traffic, orders, net sales, conversion, AOV, etc.) as well as product KPI’s (ASP, GM, Sell-through)
- Drive full-price sell-through by applying ecommerce best practices
- Drive quality in experience, content, localization - from performance marketing to crm to homepage to PLP to PDP to shopping bag to check-out with all teams involved.
- Oversee the operation and performance of the site, ensuring a seamless user experience, managing product listings, optimizing search engine visibility, and monitoring website analytics.
- Constantly monitor analytics to find opportunities and improve the site usability and conversion throughout the funnel, from Marketing to check-out, improving product findability through site-merchandising.
- Work with the Merchandise Planner to create buying plans incorporating analytics insights, market trends and commercial opportunities.
