CRM Specialist - PageGroup SSC

• CRM Specialist|PageGroup SSC

PageGroup SSC

Analysis tasks

• Own the detailed weekly reporting on e-mails' key KPIs (open rates, click-throughs, conversion rates, unsubscribes etc). Critically review and understand changes in customer behaviour and provide recommendations and action plans with a clear strategy based on findings


• Own the detailed weekly reporting on database figures and percentages and advise about fluctuations.


• Manage communications with Global CRM Analysis Team and other regional analysts to find synergies and work as one team


• Build the conversion channel reporting and provide insights on a weekly basis (conversions, leads, revenue, campaigns effectiveness, etc.)


• Continued e-mail database analysis to identify potential efficient segments and provide insights to the team


• Implement test & learn strategies to maximize the effectiveness of e-mails and segmentation and provide insights, ensuring that CRM programme drives increased levels of quality candidates and clients for all areas of the EU business


• Use SQL/ Excel / PowerBI to develop and maintain regular reports on the response from all campaign activity.


• Update monthly and weekly reports and PPTs to update leadership

Development tasks

• Technical support for CRM development tools at global, regional, and local levels.


• Write or modify simple HTML and AmpScript pieces.


• Creation of emails in SFMC and Pardot during peak campaign periods.


• Occasional creation of forms in Pardot.


• Manage the creation of assigned emails and forms through Asana.


• Adjust configurations in email templates and forms.


• Amend lifecycle processes.


• Apply approved changes requested by the technical lead, such as banners, copy, CTAs, links, subject lines, etc.


• Email template improvements led by the technical lead.


• Segmentation logic for ad-hoc campaigns.


• Implement tests for new products and postal codes.


• Create PowerPoint presentations and attend meetings to support CRM executives and the Tech Lead.

• Experience in a multinational environment (+40 nationalities in the SSC)


• Competitive compensation and benefits package in Barcelona, various well-being activity options

• Collaborative Communication & attitude: outstanding communication abilities, excelling in collaborative roles, and guiding through impactful influence. Capability to communicate ideas effectively in a straightforward manner. You would define yourself as a team player.


• Strong CRM & Tool expertise: demonstrated success in CRM, with expertise in tools (ideally Salesforce Marketing Cloud) and driving revenue through CRM activities - good knowledge of automation, personalization, segmentation & CRM best practices and strategies.

• Data-Driven Decision Making: Strong analytical capacities, converting data findings into effective strategic initiatives - particularly adept in A/B Testing and motivated to dive in data independently.


• Ability to adjust to changes: show adaptability and resilience in rapidly changing environments. Problem solving mindset and a positive can do attitude keeping a good work environment.


• Capability to organize tasks effectively: demonstrated through the efficient coordination of tasks, meticulous planning, and attention to detail.

• Excellent level in English and Spanish is mandatory and another EU language is a plus.