Marketing Analyst CE and MEA - PageGroup SSC

• Marketing Analyst CE and MEA
• PageGroup SSC

PageGroup SSC Barcelona

Have overall responsibility for regional execution of the global marketing analytics strategy including:

• Presenting accurate data to stakeholders through clear, actionable reports, and visualizations on Power BI or other visualization tools


• Regular review and maintenance/optimization of key platforms, dashboards and reports - Power BI, Google Analytics, Google Tag Manager, etc.


• Develop and maintain data processes from multiple data sources


• Work with relational databases to ensure the validity of reported information.


• Troubleshoot and correct data quality issues


• Train the marketing organization on dashboard usage, supporting a data-driven mindset.


• Drive the regional implementation of projects in the global data & analytics roadmap


• Advise on suitable measurement strategies based on channel objectives - including but not limited to paid advertising, organic, paid search/social


• Identify ways in which to improve analytical procedure to increase productivity and efficiency


• Ensure alignment globally and a consistent measurement approach across all markets


• Analyse data to identify trends, patterns, and insights that inform digital marketing strategies, optimize campaigns and improve ROI


• Track key performance indicators (KPIs) such as website traffic, social media engagement, various channel contribution, lead generation, and conversion rates to benchmark and evaluate campaign effectiveness.

• Grow your career in a multinational environment (+40 nationalities in the SSC)


• Competitive compensation and benefits package in Barcelona, various well-being activity options

• A genuine passion for digital analytics


• Strong analytical and data manipulation skills, problem-solving mind-set


• Fluency in English. Excellent written and verbal communication skills


• +3 years of experience in marketing analytics and campaign measurement


• Extensive experience with Microsoft Excel, GA4, Google Big Query, GTM, Power BI, Google Looker Studio and SQL


• Data visualisation / dashboard development experience


• Deep understanding of web analytics including customer segmentation, attribution modelling, and path analysis


• The ability to analyse data from multiple online and offline sources and translate it into commercial actions


• Experience working in a multinational environment with multiple stakeholders, global and local teams is advantageous.


• The ability to communicate analytical insight to internal stakeholders at all levels of seniority


• Display a high level of initiative, be self-motivated and eager to learn


• Minimum of a Bachelor's degree required

Expected behaviours:

• Collaborative


• Proactive and intellectually curious


• Pragmatic, diplomatic and flexible


• Solution-focused and strong at problem-solving


• Resilient - ability to not be put off by obstacles and resistance.


• Able to manage multiple priorities, make trade-offs and set expectations


• Culturally aware and international in outlook