At Majestic Resorts, human talent has always been the key to our success. We offer you an excellent work environment where you can develop all your abilities to grow together professionally and personally. Majestic Resorts guarantees equal treatment and opportunities between men and women in its selection processes and is committed to a committed, motivating and enthusiastic team.
Majestic Resorts is a hotel brand with exceptional all-inclusive service. We are looking for a Marketing Automation & UX Manager, will lead customer engagement and direct revenue growth for the company by creating, executing, and analyzing customer-facing email marketing communications and nurture campaigns, digital marketing campaigns, and landing pages to improve fundamental metrics, including conversion.
Equally, this position will establish user experience design processes for the company to ensure that experiences are intuitive and user-friendly, meet the needs of the target audience, and maintain consistency in digital brand application.
The accountability to support the implementation, in partnership with IT, of software that automizes the collection, organization, and utilization of customer data is also key. This position is remote, located in the United States.
Responsibilities:
Education:
• Bachelor's degree in business administration, communications, marketing, or a related field
Experience:
• 5+ years of professional email marketing and UX experience, hotel industry is preferred but not required
Language(s):
• English (Fluency)
• Spanish (Limited working proficiency)
Required skills:
• Ability to leverage understanding of users’ emotional and functional needs to create experiences that help users navigate a product or website
• Demonstrated experience establishing and implementing digital style guides
• Expertise in all aspects of UX design, including information architecture, visual design, and wireframing
• Familiar with design tools like Adobe Creative Suite, Figma, and Sketch to create wireframes, storyboards, sitemaps, and screen flows
• Solid understanding of HTML and CSS
• Creative, data-centric, and strategy-focused; Analytical and problem-solving capabilities to provide insights, recommendations for change, and proposed solutions to internal stakeholders
• Experience designing, launching, and optimizing digital campaigns, emails, landing pages, and/or workflows
• Thorough understanding of digital marketing strategies, tactics, and the inbound marketing methodology: marketing funnels, buyer lifecycle stages, buyer personas, customer journeys, lead statuses, segmentation, targeting, etc.
• Understanding of A/B and multivariate testing methodologies
• Knowledge of and interest in consumer behavior and psychology
• Proficient in audience segmentation
• Strong knowledge of email marketing and marketing automation technology and tools (Mailchimp)
• Experience in personalized marketing
• Flexibility to adapt to the ever-changing consumer behavior
• Understanding of customer life cycle and lead generation strategies
• Project management skills
• Adaptable and able to pick up new techniques
• Ability to collaborate with team members and cross-departmentally from a remote environment
• Demonstrated leadership capabilities
• Patience and the ability to respect work with different perspectives
• Proven experience mentoring and managing team members
• Strong collaboration and communication skills
• Thorough and precise in their work
• Problem-solving capabilities with the ability to manage up challenges with proposed solutions
• Proven ability to work cross-functionally and switch priorities as needed
• Initiative to manage all work through to completion
• Works well under pressure, with flexibility, and occasionally within tight deadlines
• Positive attitude
Bonus experience or skills:
• Basic understanding of JavaScript a plus, but not required
• CRM and/or marketing automation software implementation
Travel requirements:
Travel could be required 1-2 times per year for this position to gain first-hand knowledge of the product in destination.
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