Digital Marketing Executive with German (Gibraltar)

David Kennedy Recruitment is working with a leading Online Gaming who is active across four continents, and has over 13 million customers and is seeking to onboard a Digital Marketing Executive German-speaking for their Gibraltar office.

Location: Gibraltar

Employment type: Full-time, on site (90 Days working hybrid)

Remuneration: Base salary.

DUTIES AND RESPONSIBILITIES:

• Manage digital marketing campaigns on the DACH market to drive profitable growth for the Company and deliver country-specific revenue targets.


• Monitor and analyse campaign performance metrics, including click-through rates, conversion rates, and ROI, to optimize marketing efforts and achieve KPIs.


• Plan, execute, optimise and report on campaigns across paid social media, display web and app, programmatic partners and support with ASO initiatives as and when is required.


• Utilize data-driven insights to optimise digital marketing campaigns and maximize marketing ROI.


• Support in managing key strategic relationships with display partners and account managers. Support in negotiating and optimising deals with partners.


• Identify and manage new creative growth campaigns and prospect new partners that support the acquisition objectives. Researching and Negotiating of new Acquisition Partners.


• Request, process and track IOs and invoicing.

REQUIREMENTS:

Key Relationships / Reporting Lines

• Creative and Brand


• Country Managers


• Gaming and Product


• Legal and Compliance


• Onboarding and Retention

Knowledge, Skills and Experience

• Native German speaker.


• Strong knowledge and experience in executing successful, profitable acquisition campaigns within the digital marketing channel.


• Proven hands-on experience in display web and app campaigns, paid social media, (Facebook/Tech Manager) programmatic, organic app (ASO).


• Data driven approach to decision marketing with strong commercial acumen.


• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.


• Experience in optimizing acquisition funnels for both web and app campaigns.


• Proficiency in using digital marketing tools and platforms, such as Google Analytics, Facebook Business Manager, SEMrush (or similar) and marketing automation software.


• Strong analytical skills with the ability to interpret data and generate actionable insights to drive marketing decisions.


• Knowledge of industry regulations and compliance requirements related to online betting and gaming marketing activities.
  • Self-motivated and proactive attitude, with a willingness to learn and adapt to new technologies and industry developments.

BENEFITS:

• Private Health Insurance from the first date of employment


• Gym Membership Discount


• 90 Days working hybrid


• Summer time working hours


• 25 days holiday and 12 days Gibraltar bank holidays (you have the option to work on public holidays - so you can use the time off when you want)!


• Flexible and hybrid remote working schedules.


• Continuous learning/development opportunities and progressive career paths.


• Coaching Sessions.


• Employee assistance programs focused on mental health.


• Diverse and inclusive environment.


• Corporate events & parties.


• Teambuilding activities.


• Worldwide premium healthcare.


• Subsidized gym membership within a variety of locations in Gibraltar.


• Fresh fruit and hot refreshments.


• Tailored relocation packages to meet your needs to support your transition.