David Kennedy Recruitment is working with a leading Online Gaming who is active across four continents, and has over 13 million customers and is seeking to onboard a Digital Marketing Executive German-speaking for their Gibraltar office.
Location: Gibraltar
Employment type: Full-time, on site (90 Days working hybrid)
Remuneration: Base salary.
DUTIES AND RESPONSIBILITIES:
- Manage digital marketing campaigns on the DACH market to drive profitable growth for the Company and deliver country-specific revenue targets.
- Monitor and analyse campaign performance metrics, including click-through rates, conversion rates, and ROI, to optimize marketing efforts and achieve KPIs.
- Plan, execute, optimise and report on campaigns across paid social media, display web and app, programmatic partners and support with ASO initiatives as and when is required.
- Utilize data-driven insights to optimise digital marketing campaigns and maximize marketing ROI.
- Support in managing key strategic relationships with display partners and account managers. Support in negotiating and optimising deals with partners.
- Identify and manage new creative growth campaigns and prospect new partners that support the acquisition objectives. Researching and Negotiating of new Acquisition Partners.
- Request, process and track IOs and invoicing.
REQUIREMENTS:
Key Relationships / Reporting Lines
- Creative and Brand
- Country Managers
- Gaming and Product
- Legal and Compliance
- Onboarding and Retention
Knowledge, Skills and Experience
- Native German speaker.
- Strong knowledge and experience in executing successful, profitable acquisition campaigns within the digital marketing channel.
- Proven hands-on experience in display web and app campaigns, paid social media, (Facebook/Tech Manager) programmatic, organic app (ASO).
- Data driven approach to decision marketing with strong commercial acumen.
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate.
- Experience in optimizing acquisition funnels for both web and app campaigns.
- Proficiency in using digital marketing tools and platforms, such as Google Analytics, Facebook Business Manager, SEMrush (or similar) and marketing automation software.
- Strong analytical skills with the ability to interpret data and generate actionable insights to drive marketing decisions.
- Knowledge of industry regulations and compliance requirements related to online betting and gaming marketing activities.
• Self-motivated and proactive attitude, with a willingness to learn and adapt to new technologies and industry developments.
BENEFITS:
- Private Health Insurance from the first date of employment
- Gym Membership Discount
- 90 Days working hybrid
- Summer time working hours
- 25 days holiday and 12 days Gibraltar bank holidays (you have the option to work on public holidays - so you can use the time off when you want)!
- Flexible and hybrid remote working schedules.
- Continuous learning/development opportunities and progressive career paths.
- Coaching Sessions.
- Employee assistance programs focused on mental health.
- Diverse and inclusive environment.
- Corporate events & parties.
- Teambuilding activities.
- Worldwide premium healthcare.
- Subsidized gym membership within a variety of locations in Gibraltar.
- Fresh fruit and hot refreshments.
- Tailored relocation packages to meet your needs to support your transition.
Departamento: Marketing
