Head of Digital Content & Social Media - Hospitality firm

• At least 5 years of experience in social media
• Fluency in English is a must

Global Spanish company within wellness/hospitality/luxury sector.

Reporting to the Global Brand & Marketing Director, these are the main responsibilities you will have:

• Establishing a content calendar to create short and long-term content campaigns for different digital channels


• Creating engaging content to develop content that meets company objectives and brand standards


• Devising various content strategies that work for specific audiences with an aim to reach clear goals such as a set number of site visitors


• Ensuring unity throughout content by promoting a consistent brand voice and identity that aligns with social media profiles


• Monitoring and researching competitors and other institutions on the industry to find trends, interesting data, gaps in keywords or content to cover


• Tracking and measuring the performance of digital content with the use of digital tools that measure key performance indicators and metrics


• Developing marketing strategies for digital content, creating email campaigns and social media posts


• Writing blog posts, ebooks, articles, or other materials that are relevant to the company's products or services


• Creating presentations to communicate new marketing strategies to other members of the team


• Editing text and images to ensure they follow with the company's brand guidelines


• Creating infographics to illustrate complex concepts in simple ways


• Evaluating new technologies and suggesting ways to incorporate them into existing strategies


• Creating and updating the website to attract customers to the company's products or services


• Conducting research on topics related to the company's products or services to create content for blogs, websites, and other marketing materials


• Researching and analyzing industry trends to identify new opportunities for the company to capitalize on

• 10% of bonus


• 1 day home office

• Bachelor in Communications, Marketing, Business, New Media or Public Relations


• At least 5 years of working experience in a similar position, presently on a brand of similar positioning (Luxury / Hospitality / Wellbeing / Real Estate)


• Excellent consulting, writing, editing (photo/video/text), presentation and communication skills


• Sufficient availability to be able to carry out an adequate management and monitoring of the company's social channels (Meta, Tiktok, Linkedin)


• Demonstrable social networking experience and social analytics tools knowledge


• Positive attitude, detail and customer oriented with good multitasking and organisational ability


• Passion for the Wellness / Hospitality Industry


• Fluency in English