Market Research & Consumer Insights Analyst - FMCG

• English (very high level, written and spoken required) C1-C2|Min of 1 year of experience in a similar position & Panel data analysis expert

FMCG company

This role is accountable for identifying powerful consumer, shopper & market insights and turning them into a source of competitive advantage for the internal teams in the company. He/she will be the voice of the consumer & shopper and will ensure into all decision-making forums.
The Business Insights Analyst has the responsibility of providing the best possible understanding of consumer & shopper behaviour and market & category trends through all data points available.
This is a key analytical role in gathering, understanding, and sharing insights to key stakeholders within the company. He/she will achieve this by analysing primary and secondary sourced data. He/she will work alongside the Business Insights Manager building the insight stories and reports to enable timely understanding of performance.

Areas of responsibilities:

• Analyse quantitative/qualitative information (sell out, market trends and forecast, consumer and shopper behaviour …) and translate it into actionable insight


• Lead research projects and develop novel insights approaches.


• Support Category Team enabling them to analyse the performance of the category and spot new trends.


• Support Sales teams with market information and customer presentations - prepare and present.


• Support the Business Insights Manager in the strategic projects and presentations within the company.


• Build true partner relationships with internal teams (sales, category, marketing, …) to drive insights into action.


• Manage relationship with our external insights agencies.

• Salary Range: 25- 27K


• Hybrid work: 30% remote work per monthy


• Location: Madrid


• Restaurant Tickets

• University / High education degree (preferably related with Economics, Marketing, Statistics or similar).


• Minimum of 1 year of experience in a similar position.


• Panel data analysis experience (Nielsen, Euromonitor, Mintel, HH panels)


• Ideally a background in Category Management, Shopper Analytics, Market Research, …


• Specific Knowledge: Panel data analysis.


• Languages: Profficiency in English (verbal and written) is a must have. French, Spanish or German language skills are an asset.


• Proactive, with motivation and initiative.


• Efficient in Office tools (Excel, PowerPoint, Outlook)


• Excellent analytical skills.


• Critical thinker who is able to create actionable insights from data.


• Synthesis and storytelling: Communicate with influence and able to convince internal stakeholders through a structured, fact base and action-oriented storytelling.


• Problem framing and solving. Demonstrates initiative in seeking solutions.


• Prioritization: prioritise through a pragmatic fact-based approach, handling trade-offs, balancing immediate and long-term priorities.