- Industry Stability & Growth
- Career Growth & Development
The company specializes in processing, marketing, and selling various forage products. Their offerings include dehydrated alfalfa, mixed grass, rye grass, fescue, dehydrated corn silage, and pellets such as dehydrated alfalfa and straw pellets.
The company operates five production facilities with a distribution center in Vila-sana. Their head office is in Fondarella, Catalonia. These facilities collectively produce over 370,000 metric tons annually.
Strategic Marketing Leadership
- Drive the global transition of the company's feed marketing strategy, focusing on expanding into priority markets such as China, Japan, Korea, and KSA.
- Develop comprehensive marketing strategies and frameworks to identify, evaluate, and capitalize on growth opportunities in target regions.
- Lead the creation of annual and long-term marketing plans with clear objectives, timelines, and KPIs for measuring success.
- Build frameworks to integrate global marketing intelligence into decision-making across the company.
Market Identification and Global Expansion
- Conduct in-depth market research and competitive analysis for target regions to uncover new opportunities and understand market dynamics.
- Develop and execute go-to-market strategies tailored to cultural, economic, and regulatory conditions in priority markets.
- Collaborate with business development and regional sales teams to ensure effective market entry and sustained presence.
Team Management and Development
- Lead and mentor a high-performing marketing team, including experts in market intelligence, analytics, and product development.
- Foster a culture of collaboration, innovation, and data-driven decision-making within the team.
- Oversee resource allocation and ensure the team is equipped to deliver insights, campaigns, and strategies that drive results.
- Provide professional development opportunities and establish clear performance goals for team members.
Strategic Market Intelligence and Analytics
- Oversee the development of a robust market intelligence function to track trends, analyse customer behaviour, and identify competitive threats in global markets.
- Leverage advanced analytics tools to inform market segmentation, pricing strategies, and performance tracking.
- Translate insights from market intelligence into actionable marketing initiatives, enhancing the company's positioning and value proposition.
Product Development and Innovation
- Partner with product development teams to align marketing strategies with the introduction of new and existing feed products.
- Define tailored value propositions and marketing approaches for specific customer segments in target markets.
- Work closely with R&D to ensure emerging customer needs and trends are incorporated into product planning.
Brand Positioning and Campaign Management
- Elevate the company's brand positioning in priority markets through targeted campaigns, partnerships, and digital engagement strategies.
- Develop global campaigns that emphasize it's leadership in sustainable agriculture and premium animal feed products.
- Ensure consistent messaging and alignment of branding across all communication channels and regions.
Stakeholder Engagement and Leadership
- Provide strategic market insights and recommendations to executive leadership to guide business planning and investment decisions.
- Collaborate with internal stakeholders, including sales, supply chain, and regional managers, to align marketing initiatives with organizational goals.
Represent the company at industry forums, trade events, and global conferences to enhance brand visibility and thought leadership
- The opportunity to lead transformative global marketing initiatives for a leading agribusiness.
- A collaborative and fast-paced work culture that values innovation and data-driven strategies.
- Competitive compensation and benefits package.
- Opportunities for career advancement and professional development within a global organization.
- Hibrid position
