Digital Marketing Manager

The ideal person will be a driven, passionate, self-starter who is able to develop innovative and effective approaches to solve our most critical business.

The role will be based in the Málaga head office with a remote working policy of 1 day per week.

Objectives of this role

• Plan, execute, and manage digital marketing strategies (SEO, SEM, ads, email marketing, content and social media)


• Work with and manage the digital presence


• Manage the relationship, follow up with the different agencies


• Maintain consistent brand messaging across all online channels


• Identify, analyze, and measure trends and content to assess how well it’s performing and optimize user experience


• Create and maintain an editorial calendar to deliver targeted content

Responsibilities

• Create and manage the strategy on social media, emails, and other channels of digital communication


• Research, track, and analyze consumer behaviors and trends and implement research into digital marketing campaigns


• Prepare reports and analytics on the overall performance of various marketing campaigns, including ROIs and KPIs


• Collaborate with the marketing team to brainstorm new and innovative growth strategies and marketing techniques


• Develop and monitor campaign budgets

Skills and qualifications

• Online media savvy, with a passion for staying on top of trends


• Strong sense of creativity, imagination, and innovation


• Excellent interpersonal skills, with the ability to collaborate with other departments


• In-depth knowledge of various social media platforms and best practices


• Ability to analyze consumer metrics, reports, and trends


• Strong project management and managerial skills


• Proactivity


• Capacity to manage and coordinate a team

Preferred qualifications

• In-depth knowledge of current digital trends


• Experience in digital marketing, or a related field


• Experience with SEO and SEM strategy


• Focus on sales


• Understanding of website analytics tools, such as Google Analytics


• Analytical mind, with a passion for measuring data