Marketing Automation & UX Manager (Philadelphia)

At Majestic Resorts, human talent has always been the key to our success. We offer you an excellent work environment where you can develop all your abilities to grow together professionally and personally. Majestic Resorts guarantees equal treatment and opportunities between men and women in its selection processes and is committed to a committed, motivating and enthusiastic team.

Majestic Resorts is a hotel brand with exceptional all-inclusive service. We are looking for a Marketing Automation & UX Manager, will lead customer engagement and direct revenue growth for the company by creating, executing, and analyzing customer-facing email marketing communications and nurture campaigns, digital marketing campaigns, and landing pages to improve fundamental metrics, including conversion.
Equally, this position will establish user experience design processes for the company to ensure that experiences are intuitive and user-friendly, meet the needs of the target audience, and maintain consistency in digital brand application.
The accountability to support the implementation, in partnership with IT, of software that automizes the collection, organization, and utilization of customer data is also key. This position is remote, located in the United States.

Responsibilities:

• Manage the end-to-end process of email marketing campaigns, including but not limited to creating and managing distribution lists, designing and updating email templates, QA of emails and processes for quality assurance, ensuring accurate attribution, tracking, and reporting, and scheduling campaigns for distribution


• Collaborate with Brand Marketing and Sales to establish a campaign calendar to keep potential customers engaged with the latest news, promotions, and/or other relevant information or updates


• Continuous optimization of email marketing campaigns by creative, frequency, and segmentation


• Learn to create marketing automation workflows with the Director of Customer Growth & Retention


• Manage the design strategy with digital marketing agencies to provide creatives and launch digital marketing campaigns on time, optimizing creatives as needed


• Establish a digital style guide and continually push for the consistent implementation of visual brand consistency in all digital channels


• Analyze campaign metrics and support monthly reporting by providing creative examples


• Establish a regular A/B testing process to define and execute enhancements to creative, conversion rates, campaign ROI, optimized timing, and overall direct sales growth


• Assist in building an integrated automation infrastructure to drive optimal campaign performance and help support the strategic goals of the overall direct business around driving measurable increases in the guest repeat stay rate


• Day-to-day maintenance of the current marketing automation platform (Mailchimp)


• Personalize customer lifecycle campaigns to target new, past, frequent, and infrequent customers with ongoing drip/nurture campaigns both from a pre- and post-stay engagement perspective


• Build efficiencies in the collection and organization of behavioral data, customer data, and feedback, allowing for optimized use of the data to eventually onboard a future marketing automation software solution


• Manage marketing automation efforts and processes, proactively researching and implementing the latest best practices, strategies, and industry standards to consistently look for ways to improve current and future automation workflows


• Support marketing automation integration with future CRM and assist in the integration of additional platforms as needed


• Balancing the growth of direct sales with existing, and valued, sales relationships with OTA’s and travel partners


• Connect the company’s brand identity with the desired user experience by building user journeys and personas


• Delegate and manage all digital campaign and UX deliverables, ensuring deadlines are met


• Set and maintain workflows, evaluate what is and is not working, and document the campaign and UX design process to align the team in Marketing Automation and UX projects


• Explore the website(s) and/or web apps to search for usability problems and identify areas to improve


• Research and provide recommendations for incorporating innovative techniques and tools, always considering ROI


• Work with Brand and Customer Growth & Retention leadership to allocate and budget for the resources necessary for marketing automation and UX growth


• Lead and mentor direct reports and fellow team members, helping individuals improve by providing feedback on their work


• Manage the interview and hiring process for roles supporting Marketing Automation and UX


• Learn the product to better align customers who are the right fit


• Possess a transformation-first mentality to lead organizational change


• Stay up to date on industry trends and emerging technologies including 1st party data requirements

Education:

• Bachelor's degree in business administration, communications, marketing, or a related field

Experience:

• 5+ years of professional email marketing and UX experience, hotel industry is preferred but not required

Language(s):

• English (Fluency)
• Spanish (Limited working proficiency)

Required skills:

• Ability to leverage understanding of users’ emotional and functional needs to create experiences that help users navigate a product or website
• Demonstrated experience establishing and implementing digital style guides
• Expertise in all aspects of UX design, including information architecture, visual design, and wireframing
• Familiar with design tools like Adobe Creative Suite, Figma, and Sketch to create wireframes, storyboards, sitemaps, and screen flows
• Solid understanding of HTML and CSS
• Creative, data-centric, and strategy-focused; Analytical and problem-solving capabilities to provide insights, recommendations for change, and proposed solutions to internal stakeholders
• Experience designing, launching, and optimizing digital campaigns, emails, landing pages, and/or workflows
• Thorough understanding of digital marketing strategies, tactics, and the inbound marketing methodology: marketing funnels, buyer lifecycle stages, buyer personas, customer journeys, lead statuses, segmentation, targeting, etc.
• Understanding of A/B and multivariate testing methodologies
• Knowledge of and interest in consumer behavior and psychology
• Proficient in audience segmentation
• Strong knowledge of email marketing and marketing automation technology and tools (Mailchimp)
• Experience in personalized marketing
• Flexibility to adapt to the ever-changing consumer behavior
• Understanding of customer life cycle and lead generation strategies
• Project management skills
• Adaptable and able to pick up new techniques
• Ability to collaborate with team members and cross-departmentally from a remote environment
• Demonstrated leadership capabilities
• Patience and the ability to respect work with different perspectives
• Proven experience mentoring and managing team members
• Strong collaboration and communication skills
• Thorough and precise in their work
• Problem-solving capabilities with the ability to manage up challenges with proposed solutions
• Proven ability to work cross-functionally and switch priorities as needed
• Initiative to manage all work through to completion
• Works well under pressure, with flexibility, and occasionally within tight deadlines
• Positive attitude

Bonus experience or skills:

• Basic understanding of JavaScript a plus, but not required
• CRM and/or marketing automation software implementation

Travel requirements:
Travel could be required 1-2 times per year for this position to gain first-hand knowledge of the product in destination.