Experience in retail / hospitality sector is a must|Fluency in English is a must
Leading multinational hospitality firm.
You will work very closely with agency partners, internal stakeholders, and wider cross-channel marketing managers to establish creative best practice, guidelines and ways of working to ensure our social media and influencers content and plan is engaging, relevant and effective.
Define the strategy and implementation across different social media platforms and influencer marketing landscape to achieve marketing goals.
Definition of the territories and weights for each Social Media platform to achieve communication goals
Review and closely follow-up on management, creation and publication of Social Media and Influencer Marketing content.
Definition and supervision of Q&A with the Community Manager and Customer Service on Social Media.
Coordination of organic and paid media to enhance social media content and achieve marketing objectives.
Development of creative ways to activate and grow our audience on social media platforms, demonstrating excellent judgment, instincts, and a deep understanding of the social media landscape.
Analyze social trends, algorithms, competitors, and the broader social environment to discern user preferences and behaviours, informing content strategy.
Management and coordination with the monthly and annual shooting production company to produce assets to fulfil Social Media and Influencer Marketing content.
Weekly and Monthly creation and analysis of OKR, KPIS and secondary metrics to measure impact and determine improvements to be included on the Social Media & Influencer Marketing strategy and plan.
Base salary + competitive bonus
1 day working from home
Requisitos mínimos
6+ years of experience, non-internship, scaling cross-functional marketing programs, especially on Social Media & Influencer Marketing.
Experience in retail / hospitality sector is a must.
Experience defining, building, executing and scaling cross-functional Social Media & Influencer Marketing programs.
Experience using Social Media Listening Platforms and Influencer Marketing platforms ecosystem.
Fluency in English is a must (C1)
Proven analytical and quantitative skills, including using data and metrics to back up assumptions, generate forecasts, and assess the efficacy of marketing programs to develop business cases.
Presenting metrics and progress to goal to senior leadership.
High attention to detail.
Proven ability to manage multiple, competing priorities simultaneously.
Experience working across functional teams and senior stakeholders, in different locations.
