Regional Marketing Manager

• Multinational Fast Growing Healthcare Company|European Marketing Manager

Rapidly transforming and growing healthcare company, expanding swiftly through acquisitions within the sector.

Market Research and Strategy:

• Conduct market research to understand regional dynamics and customer needs.


• Develop regional go-to-market strategies in line with global goals.


• Define target market segments and buyer personas.

Campaign Planning and Execution:

• Plan and execute marketing campaigns with global teams.


• Manage regional marketing budgets.


• Adapt global content to regional preferences.

Cross-Functional Collaboration:

• Work with sales teams to ensure marketing supports sales goals.


• Align with product teams on marketing strategies.


• Coordinate with global teams for consistent messaging.

Partner and Channel Marketing:

• Support regional partners with marketing programs.


• Manage co-marketing initiatives with partners.

Performance Measurement and Reporting:

• Set and track KPIs to measure campaign success.


• Analyze data to refine marketing strategies.


• Report performance insights to stakeholders.

Customer Engagement:

• Implement programs to enhance customer loyalty.


• Gather and utilize customer feedback.

Great professional opportunity in a fast growing context.

Qualifications

• Bachelor's degree in Marketing, Business Administration, or related field; MBA is a plus.


• 10+ years of marketing experience, with at least 3 in a regional or global role.


• Strong strategic thinking and communication skills.


• Proficiency in digital marketing and data analysis.


• Results-driven, adaptable, and culturally aware.

Performance Metrics

• Increase in market share and customer acquisition.


• ROI for marketing campaigns.


• Quality and quantity of leads.


• Support for sales goals.


• Customer engagement and advocacy.