Ofertas de empleo de marketing

In Collaboration, we are excited to partner with a leading forex company as we seek an experienced and dynamic Media Buyer to join our team in Limassol, Cyprus! If you have a passion for driving successful advertising campaigns and thrive in a fast-paced environment, we want to hear from you!

Position: Media Buyer
Location: Limassol, Cyprus
Employment Type: Full-time

What You’ll Do:

• Campaign Management: Plan, execute, and optimize advertising campaigns across various media platforms to achieve maximum impact and effectiveness.
• Performance Analysis: Analyze campaign performance, adjusting strategies as necessary to meet key performance indicators (KPIs) and drive success.
• Creative Collaboration: Work closely with creative teams to develop compelling ad creatives that resonate with our target audience.
• Opportunity Identification: Conduct thorough research to identify new advertising opportunities and trends to enhance our campaigns.
• Negotiation Excellence: Negotiate with media vendors to secure the best rates and placements, ensuring cost-effective advertising spend.
• Financial Tracking: Track and report on advertising spend and return on investment (ROI), providing insights to optimize future campaigns.
• Cross-Functional Collaboration: Collaborate with other teams to ensure all campaigns align with the company’s overarching marketing goals and objectives.
• Trend Awareness: Stay up to date with the latest advertising trends and technologies, ensuring our strategies remain innovative and effective.

What You Bring:

• Experience: A minimum of 2 years of proven experience as a Media Buyer is essential, showcasing your ability to drive campaign success.
• Language Skills: Excellent communication and negotiation skills in English are required; proficiency in Italian or another foreign language is a significant advantage.
• Educational Background: A Bachelor’s degree in Marketing, Advertising, or a related field, or equivalent professional experience.
• Analytical Skills: Strong analytical and problem-solving skills to assess campaign performance and implement improvements.
• Multi-Tasking Ability: Ability to thrive in a fast-paced environment while managing multiple campaigns simultaneously with meticulous attention to detail.
• Tech Savvy: Proficiency in Microsoft Excel and Google Analytics is preferred, though not mandatory. Experience in the forex industry is a plus!

Why You’ll Love This Role:

• Competitive Remuneration: Enjoy an excellent salary package that reflects your experience, skills, and performance, ranging from junior to senior levels.
• Dynamic Environment: Join a vibrant international team that fosters a positive and friendly atmosphere, where collaboration is key.
• Professional Growth: Receive the guidance and tools needed to reach your full potential and advance in your career.
• Health Coverage: Benefit from private medical insurance to ensure your well-being.
• Relocation Support: Take advantage of generous relocation assistance as you transition to your new role in beautiful Limassol.

Join us in redefining the landscape of forex advertising as our next Media Buyer! #MediaBuyer #AdvertisingCareers #Limassol

In Collaboration, we are excited to partner with a leading financial services company in search of a motivated Spanish-speaking Introducing Broker (IB) Manager to join their dynamic team in Limassol, Cyprus! If you are passionate about building strong relationships and driving business growth, this is the opportunity for you!

Position: Introducing Broker (IB) Manager
Location: Limassol, Cyprus
Work Model: On-site
Employment Type: Full-time
Remuneration: Competitive base salary + commissions

What You’ll Do:

• Relationship Management: Build and maintain strong partnerships with Introducing Brokers (IBs) to foster mutual business growth and success.
• Recruitment & Onboarding: Identify, recruit, and onboard new IBs, ensuring their smooth integration into our company’s operations.
• Strategic Development: Design and implement effective strategies to attract new IBs while retaining existing partnerships.
• Performance Tracking: Set performance goals and KPIs for IBs, providing tailored support to help them reach their full potential.
• Training & Support: Conduct engaging training sessions on our products, services, and market trends to empower IBs with knowledge and tools for success.
• Monitoring & Feedback: Utilize reporting tools to monitor IB performance and provide constructive feedback to enhance their results.
• Compliance Assurance: Ensure all IB activities comply with industry regulations, anti-money laundering (AML) standards, and company policies.
• Cross-Department Collaboration: Work closely with internal teams, including marketing, sales, and compliance, to provide cohesive support for IBs.
• Market Analysis: Stay ahead of market trends and competitor activities to keep our IB program competitive and relevant.

What You Bring:

• Language Proficiency: Native fluency in Spanish (both verbal and written) and fluency in English to communicate effectively.
• Educational Background: Bachelor’s degree in Business Administration, Accounting & Finance, Economics, Marketing, or a related field.
• Professional Credentials: Any relevant professional qualifications or certifications are advantageous.
• Experience: Proven track record in IB management, preferably within the FX or iGaming industries.
• Regulatory Insight: Familiarity with LATAM and SA jurisdictions will be considered a strong advantage.
• Market Knowledge: Strong understanding of forex trading, regulations, and market trends.
• Interpersonal Skills: Excellent communication, negotiation, and relationship management skills.
• Adaptability: Ability to thrive in a fast-paced, results-driven environment while maintaining a focus on strategic objectives.

Why You’ll Love This Role:

• Innovative Environment: Join a dynamic and fun workplace with a creative and forward-thinking team that values your contributions.
• Competitive Compensation: Enjoy a competitive salary based on your experience, with additional commission opportunities.
• Health Benefits: Access comprehensive medical insurance to support your well-being.
• Career Growth: Take advantage of professional development opportunities within a company that encourages growth and advancement.
• Key Player Recognition: Be recognized as a vital contributor to our company’s success and growth.
• Regulated Industry: Work with a licensed and regulated financial broker, enhancing your career in the financial services sector.

Join us in shaping the future of financial services while making a significant impact through your expertise and leadership as an Introducing Broker (IB) Manager! #IntroducingBroker #FinancialServices #Limassol

In collaboration, we are thrilled to support a top Outsourcing/BPO company in recruiting a dynamic Dutch-speaking Account Manager for their Málaga office. Here’s your chance to drive growth, strategize with partners, and make an impact in the tech sales channel—all while enjoying life on the stunning Costa del Sol!

Position: Account Manager
Location: Málaga, Spain
Employment Type: Full-Time
Compensation: Competitive base salary + performance-based bonuses

What You’ll Do:

• Partner Growth: Manage partner performance, monitor forecasting tools, and track pipeline to ensure the profitable closure of deals.
• Strategic Guidance: Cultivate a portfolio of partners to maximize growth, profitability, and loyalty, and strategize ways to close gaps in targets and certifications.
• Sales Enablement: Educate partner sales teams on products and solutions, driving loyalty, and actively leveraging promotions and programs.
• Opportunity Management: Uncover and drive new business and upselling opportunities, support large deals, and oversee marketing plans and ROI with partners.
• Relationship Building: Build rapport with resellers, attend partner events, and identify new channel partners as needed.
• Collaboration: Coordinate with internal resources to boost joint revenue, drive attach rates, and align on best practices.

What You Bring:

• Native/fluent Dutch and fluent English (B2+).
• A minimum of 2 years in technical sales (preferably in a channel environment with experience managing partners/distributors).
• Familiarity with channel programs, CRM systems, and the MS Office suite.
• A customer-focused, solutions-oriented mindset with a knack for problem-solving.
• Excellent communication, negotiation, and presentation skills.
• Goal-oriented, proactive, and driven by success.

Perks of Joining:

• Attractive compensation package based on experience, skills, and performance.
• A creative, positive, and collaborative work atmosphere.
• Relocation support to help you settle in.
• 39-hour workweek, Monday to Friday, 8:30 am - 5:30 pm.

Step into a role where you’ll empower partners, drive revenue, and shape a future in the vibrant city of Málaga! #AccountManager #DutchSpeaking #Malaga

In collaboration, we are excited to work with a leading Outsourcing/BPO company in the search for a Hebrew-speaking Content Moderator to join their Lisbon team! Remote work options are also available, offering flexibility to suit your lifestyle.

Position: Content Moderator
Location: Lisbon, Portugal (Remote options available)
Employment Type: Full-time
Compensation: Base Salary

Your Role:

• Carefully review and moderate user-generated video content for an online platform
• Apply platform policies to filter, organize, and evaluate content by removing or blocking inappropriate materials

What You Bring:

• Native or fluent Hebrew and strong English skills (B2+)
• Strong critical thinking and ability to navigate sensitive content without bias
• Comfort with technology and quick adaptation to new tools
• Independence, resilience, and flexibility in a high-paced environment

What’s in It for You:

• Accommodation in a single room within shared employer-provided apartments
• Annual sponsored flights home, health insurance, and on-site cafeteria
• 3-week training program (partially compensated) with full guidance and support
• 22 days of holiday, supportive multicultural team, and opportunities for growth

Hours: 40 hours/week in rotating shifts, covering 24/7 operations.

Join this welcoming, dynamic team and make a meaningful impact with your critical skills!

In collaboration, we are thrilled to support a top Outsourcing/BPO company in hiring a Hebrew-speaking Content Moderator for their Lisbon team, with flexibility for remote work.

Position: Content Moderator
Location: Lisbon, Portugal (Remote options available)
Employment Type: Full-time
Compensation: Base Salary

Your Role:

• Review and manage video, image, and text content for a popular online platform
• Enforce guidelines by blocking or removing inappropriate content, including protecting minors
• Organize, filter, and evaluate content with attention to detail and policy compliance

What You Bring:

• Fluency in Hebrew and strong English skills (B2+)
• Quick learner, computer-literate, and able to adapt swiftly
• Open-minded with critical thinking, capable of handling explicit or sensitive content
• Independent, team-oriented, and efficient in a fast-paced environment

What’s in It for You:

• Accommodation in employer-provided shared apartments
• Annual sponsored flights home
• Comprehensive health insurance and cafeteria access on-site
• 22 days of holiday and fully supported 4-week training
• Supportive, multicultural environment with tools to help you thrive

Hours: 40-hour work week with rotating shifts from Monday to Sunday (10 PM to 8 AM), including a long daily break.

Looking to make a positive impact? Join us as a key part of this friendly, innovative team!

In collaboration, we are excited to support a leading Outsourcing/BPO consultancy in onboarding a Czech-speaking Marketing Sales Representative for their dynamic Lisbon office!

Position: Marketing Sales Representative
Location: Lisbon, Portugal
Work Model: On-site
Employment Type: Full-time

What You’ll Do:

• Engage daily with new and existing customers via phone and email, identifying sales opportunities
• Acquire and consult SMB advertisers, tailoring advertising solutions to align with client goals
• Use data insights to offer personalized recommendations, ensuring client success
• Qualify business opportunities for skilled account managers, boosting client revenue
• Utilize MS Excel, Salesforce, and other tools to research, communicate, and drive impactful sales
• Share customer feedback for product improvement and continuous enhancement

What We’re Looking For:

• Fluent Czech speaker with strong English (B2+)
• Skilled in consultative sales, coaching, and client support
• Ability to excel in a team-focused, innovative environment
• Eager to explore new sales approaches and opportunities
• Proficient in MS Excel, Salesforce, and other key sales tools
• Driven to help clients achieve measurable results

What’s in It for You:

• Grow your sales expertise in a supportive, forward-thinking environment
• Fully compensated, 12-day training in product and customer management
• Relocation support and other great benefits
• Opportunity to sign a work contract upon successful training completion

Schedule: Monday to Friday, 8 AM - 5 PM

Ready to make a difference in a top-notch consultancy? Apply now

In collaboration, we are partnering with a top Outsourcing/BPO consultancy to onboard a Czech-speaking Senior Marketing Sales Representative for their Lisbon office.

Position: Senior Marketing Sales Representative
Location: Lisbon, Portugal
Work Model: On-site
Employment Type: Full-time

What You'll Do:

• Engage daily with clients via phone, chat, and email to identify sales opportunities and tailor solutions
• Drive revenue growth by managing a portfolio of small business clients
• Understand client business models, markets, and industries to offer valuable insights
• Deliver personalized recommendations to enhance client experience
• Optimize product adoption and performance through regular engagement
• Provide pre- and post-sales support for advertising solutions
• Capture product feedback and celebrate client success stories

What We're Looking For:

• Native/fluent Czech speaker with strong written and spoken English (B2+)
• Proven sales, coaching, and client service expertise
• Ability to thrive in a dynamic, collaborative environment
• Proficiency in MS Excel and Salesforce
• Creative approach to strategies and sales methods
• Passion for achieving measurable client results

What’s in It for You:

• Join a supportive, growth-focused team in a cutting-edge industry
• Comprehensive, 12-day training in product knowledge and customer management, fully compensated
• Relocation support and exciting perks await you!

Schedule: Monday to Friday, 8 AM - 5 PM

Ready to boost your career in a thriving environment? Apply today!

In collaboration, we are thrilled to work with a leading Outsourcing/BPO consultancy to recruit a skilled Hebrew-speaking Senior Marketing Sales Representative for their Lisbon office.

Position: Senior Marketing Sales Representative
Location: Lisbon, Portugal
Employment Type: Full-time, on-site

Role Overview
As a Senior Marketing Sales Representative, you’ll have a significant impact by driving revenue growth for a diverse portfolio of small business clients. Through daily engagement, you’ll identify sales opportunities, craft customized solutions, and support clients in optimizing their advertising efforts. In this dynamic, client-focused role, you’ll leverage your sales expertise to enhance product adoption, improve performance, and actively champion client success stories. With access to industry-leading tools, you’ll work within a supportive environment that encourages innovation and continuous growth.

Key Responsibilities

• Engage clients daily via phone, chat, and email to explore sales opportunities and provide customized marketing solutions.
• Drive product adoption, optimize advertising performance, and manage client portfolios for small business clients.
• Research client business models, understand local markets, and provide data-driven recommendations.
• Provide pre- and post-sales support to enhance the client experience.

Requirements

• Native/fluent in Hebrew, with a B2 level of English.
• Previous experience in sales, client service, or marketing; experience with MS Excel and Salesforce preferred.
• Strong communication, analytical, and interpersonal skills.

Benefits

• Comprehensive training program with full compensation.
• Relocation support and career growth within a collaborative, forward-thinking team.
• A chance to make a meaningful impact on client success in a fast-paced, innovative environment.

Join a dedicated team where your talents and ideas will help shape marketing success for clients!

In collaboration, we are excited to partner with a leading Outsourcing/BPO consultancy to recruit a dedicated Slovenian-speaking Content Reviewer for their Lisbon office.

Position: Content Reviewer
Location: Lisbon, Portugal
Employment Type: Full-time

Role Overview
As a Content Reviewer, you will be at the forefront of ensuring a safe and high-quality online experience for millions of users. This role is responsible for reviewing social media posts, web content, and advertisements in Slovenian to guarantee compliance with client policies. In this fast-paced, detail-oriented position, you will evaluate various content types, including images, videos, and text, some of which may contain sensitive subject matter. Your role will also involve communicating directly with clients, providing insights, and making recommendations that shape the future of digital content.

Key Responsibilities

• Review and manage Slovenian-language content on social media, websites, and ads to ensure policy adherence.
• Escalate policy violations and maintain a high quality of review for each case.
• Track productivity goals and contribute to a fast-paced daily workflow.
• Participate in client meetings to discuss insights and ongoing content strategies.

Requirements

• Native-level fluency in Slovenian and proficiency in English (B2+).
• EU work eligibility or Portuguese residency.
• Ability to work rotating shifts in a team-focused environment.
• Strong communication skills with a proactive approach to content management.

Benefits

• Competitive salary with comprehensive benefits.
• Renewable contract and private health insurance.
• Annual sponsored flight home and on-site cafeteria.
• Relocation assistance with accommodation options.

Join a vibrant, multicultural team where your expertise will contribute to shaping safer, more engaging digital spaces!

In collaboration, we are thrilled to work with a leading Outsourcing/BPO consultancy to recruit a Hebrew-speaking Political Ads Content Reviewer for their Lisbon office.

Position: Political Ads Content Reviewer
Location: Lisbon, Portugal
Employment Type: Full-time

Role Overview
As a Political Ads Content Reviewer, you’ll play a vital role in ensuring the integrity and adherence of online political ads and content to client policies. You’ll be responsible for evaluating social media content, webpages, and ad materials in a dynamic and high-volume environment. This role provides an opportunity to work with a multicultural team while developing your expertise in content review and compliance. Using critical thinking and attention to detail, you’ll balance multiple tasks to support the evolving needs of clients, occasionally contributing insights directly through client meetings to ensure continuous improvement.

Key Responsibilities

• Review and assess images, videos, accounts, and text content to enforce client policies.
• Escalate policy violations and report on emerging trends.
• Manage daily workflow to meet weekly productivity targets with quality precision.
• Collaborate in client meetings, sharing insights and actionable recommendations.
• Flexibly support different markets/products as needed.

Requirements

• Fluent in Hebrew with strong English skills (B2+).
• Eligibility to work in the EU or Portuguese residency.
• Tech-savvy with the ability to adapt quickly to new tools and protocols.
• Comfortable with sensitive content review, demonstrating strong ethical standards.

Benefits

• Competitive salary package.
• Supportive, multicultural team environment with growth opportunities.
• Relocation assistance and professional development tools.

Join a team where your critical insight helps shape a responsible digital landscape!

In collaboration, we are thrilled to partner with a leading Outsourcing/BPO consultancy to recruit a Polish-speaking Marketing Sales Representative for their Lisbon office.

Position: Marketing Sales Representative
Location: Lisbon, Portugal (on-site)
Employment Type: Full-time

Role Overview
As a Marketing Sales Representative, you’ll be at the forefront of client engagement, working closely with new and existing clients to unlock their advertising potential. Through daily communication via phone and email, you will identify sales opportunities, provide tailored advertising solutions, and empower small and medium-sized businesses (SMBs) to meet their marketing objectives. Using tools like MS Excel and Salesforce, you’ll be responsible for data-driven consultations that connect client goals with actionable strategies and help clients achieve measurable success.

Key Responsibilities

• Engage with new and existing clients to identify and nurture sales opportunities.
• Consult with clients to align their advertising strategies with business goals.
• Analyze client data to provide customized advertising recommendations.
• Collaborate with skilled account managers to elevate client revenue.
• Gather customer feedback to help shape future product improvements.

Requirements

• Fluent Polish, with strong English skills (B2+).
• Proficiency in MS Excel, Salesforce, and other sales tools.
• Excellent consultative sales and client relationship skills.
• Dynamic team player, eager to innovate and experiment in sales.

Benefits

• Comprehensive training program with full compensation.
• Growth-oriented environment with career advancement opportunities.
• Relocation support and a supportive team culture.

Join a dynamic team where your expertise will drive client success!

In collaboration, we are excited to partner with a renowned multinational technology leader to recruit a French and Italian-speaking Digital Marketing Optimisation Specialist for their Lisbon office.

Position: Digital Marketing Optimisation Specialist
Location: Lisbon, Portugal
Employment Type: Full-time

Role Overview
As a Digital Marketing Optimisation Specialist, you will craft impactful advertising solutions for high-value clients, optimizing their digital presence across social media and search. Your role will involve creating tailored keyword strategies, refining bids and budget recommendations, and leveraging data insights to enhance customer campaign performance. By understanding trends and interpreting key performance indicators, you will provide expert guidance and impactful optimization techniques to drive measurable results.

Key Responsibilities

• Develop and implement social media advertising strategies for customer success.
• Design keyword packs, bids, and budgets to maximize campaign effectiveness.
• Analyse data trends to offer insightful recommendations and performance feedback.
• Track, report, and interpret KPIs to provide meaningful insights.

Requirements

• Fluent French and Italian, with strong English skills (B2+).
• Minimum of 1 year of digital marketing experience.
• Proficiency in Microsoft Office, especially Excel; experience in contact centers is an advantage.
• Demonstrated knowledge of digital KPIs and optimization techniques.

Benefits

• Competitive salary and annual performance bonus.
• Meal and transportation allowances.
• Private health insurance and relocation assistance.
• Join a supportive, creative team with opportunities for professional growth.

Embrace the opportunity to make a tangible impact on digital marketing success!

In collaboration, we are excited to partner with a leading Outsourcing/BPO company to recruit a dedicated German-speaking Video Content Analyst for their Lisbon offices.

Position: Video Content Analyst
Location: Lisbon, Portugal
Employment Type: Full-time

Role Overview
As a Video Content Analyst, you will play a key role in maintaining content quality on a popular shopping platform by reviewing and moderating video content flagged by users. This role requires an analytical mindset and strong attention to detail, allowing you to objectively assess and remove content as necessary. You will contribute to a safe and positive online experience for all users while adhering to platform guidelines. The position offers a structured support environment with opportunities for growth within a dynamic team.

Key Responsibilities

• Review video content flagged by users, ensuring adherence to platform policies.
• Remove inappropriate material and resolve reports effectively.
• Make balanced, policy-driven decisions to maintain content standards.
• Adapt quickly to new processes and demonstrate tolerance for sensitive content.

Requirements

• Native/fluent German and proficiency in English (B2 minimum).
• Availability for weekly rotating shifts (no night shifts).
• Strong analytical skills and attention to detail, with adaptability to learn new systems.
• Ability to objectively evaluate and classify content.

Benefits

• Competitive salary package based on experience.
• Health, life, and family insurance plans.
• Meal allowance, performance bonuses, and relocation support.
• Free shuttle service where public transport is limited.
• Comprehensive training and a positive, supportive team environment.

Join a collaborative team dedicated to ensuring safe, compliant online content!

En BESIDE apostamos por el mejor talento dentro del sector tecnológico. Contamos con una unidad de Selección Especializada en perfiles de Ingeniería para incorporarse en la plantilla de nuestros clientes. Trabajamos con un amplio rango de empresas, que nos permitirá encontrarte el puesto que más se ajuste a tus necesidades e intereses profesionales. Te podrás incorporar en las empresas más innovadoras, ofreciéndote proyectos punteros.

Seleccionamos un Diseñador Gráfico para incorporarse en el equipo de Marketing de uno de nuestros principales clientes.

La persona seleccionada desempeñará un papel crucial al crear elementos visuales que comunican mensajes y atraen al público objetivo.

¿Qué haré? Estas serán tus funciones principales:

• Diseño de materiales promocionales:
  • Crear folletos, carteles, banners y otros materiales visuales para promocionar productos o servicios de la empresa.
  • Diseñar anuncios para campañas publicitarias en línea o fuera de línea.
• Identidad de marca y logotipos:
  • Desarrollar y mantener la identidad visual de la marca. Esto incluye diseñar o actualizar el logotipo de la empresa.
  • Asegurarse de que los elementos visuales sean coherentes con la estrategia de la marca.
• Diseño web y redes sociales:
  • Colaborar con el diseñador web para crear páginas web atractivas y funcionales.
  • Diseñar gráficos para redes sociales, como imágenes de portada, publicaciones y anuncios.
• Packaging y etiquetas:
  • Trabajar en el diseño de envases y etiquetas para productos físicos.
  • Asegurarse de que el diseño sea atractivo y cumpla con los requisitos legales.
• Presentaciones y materiales internos:
  • Crear presentaciones visuales para reuniones internas o externas.
  • Diseñar materiales de capacitación o informes para el equipo de marketing.
• Colaboración con otros departamentos:
  • Trabajar estrechamente con el equipo de marketing para comprender las necesidades y objetivos.
  • Asegurarse de que los diseños se alineen con la estrategia global de la empresa.
• Seguimiento de tendencias y actualización de habilidades:
  • Mantenerse al día con las últimas tendencias en diseño gráfico y herramientas.
  • Participar en cursos o talleres para mejorar sus habilidades.

¿Cómo lo haré?

• Adobe Creative Cloud:
  • Adobe Photoshop: Utilizado para crear y editar imágenes rasterizadas (JPEG, PNG, GIF).
  • Adobe InDesign: Ideal para la autoedición y composición tipográfica en materiales impresos y digitales.
  • Adobe Illustrator: Para crear gráficos vectoriales escalables como logotipos.
  • Adobe Premiere Pro: Estándar para la edición profesional de videos1.
• Conocimientos de diseño y composición:
  • Comprender principios de diseño, como la composición, la jerarquía visual y la armonía.
  • Conocer teoría del color y tipografía.
• Creatividad y pensamiento innovador:
  • Generar ideas visuales originales e innovadoras.
• Gestión de archivos y formatos:
  • Trabajar con diferentes formatos de archivo (JPEG, PNG, SVG).
  • Organizar y etiquetar archivos para una fácil gestión.
• Habilidades de comunicación y colaboración:
  • Colaborar con otros profesionales, como escritores o desarrolladores web.
  • Recibir retroalimentación y ajustar diseños según las sugerencias.

Beneficios que tendrás en tu lugar de trabajo:

• Contratación indefinida en cliente final
• Horario de Lunes a jueves de 8-90:30 a 17-18:30, viernes de 8 a 15
• Jornada intensiva (8 a 15) del 15 de junio al 15 de septiembre
• Trabajo presencial
• Salario negociable dependiendo de la experiencia de la persona interesada
• Agua, café y fruta gratis disponible en las oficinas
• Gimnasio facilitado por la empresa
• 24 días de vacaciones anuales de libre disposición