Ofertas de empleo de we are marketing

Who We Are...

AWWG is the global fashion group that integrates the brands Pepe Jeans London, Hackett, and Façonnable, and is the licensed distributor for Tommy Hilfiger, Calvin Klein, Donna Karan, DKNY and Karl Lagerfeld in Spain and Portugal.

The project!

As a Digital Marketing Intern, you will support our Digital team in the management of branding and performance marketing campaigns for digital wholesale accounts.

What will the role entail?

• Support the coordination, set up and optimization of branding and performance campaigns on digital 3rd party channels (e-tailers and marketplaces).
• Participate in the execution of the different strategic plans to achieve the sales objectives and targets.
• Assists with the management and optimization of Brand campaigns and performance for the different accounts.
• Work on aligning content in the different accounts always in line with the brand 360 communications.
• Reporting and analysis of reports and main KPls.
• Preparation and distribution of the necessary creative material, and coordination of Influencer's campaigns.
• Participate in the improvement of processes and new ideas for different accounts.
• Establish and maintain a good relationship with those responsible for the different accounts.
• Guarantee the quality standard of the brand through the different clients and third parties.

What do we offer?

• Great international working environment.
• Corporate Offices in Madrid with canteen and parking available.
• Home office depending on the position.
• Flexible working hours.
• Flexible benefits.
• Discount on the brands of the Group.

From Luxe Talent, International Recruitment and Training Consultancy specialised in Fashion, Luxury, Retail and FMCG, we are looking for a Trade Marketing Manager (Wholesale Footwear/Fashion) to join a global brand based in Madrid.

In our recruitment and training consultancy we work with different firms in the Luxury, Premium and High Premium sectors around Europe and have offices in Barcelona, Madrid, Paris, Milan, Braga, Amsterdam and Berlin.

Main Responsibilities:

• Partner with the Key Strategic Accounts Sales Manager and key customers to drive effective trade execution strategies aligned with the organization´s goals.

• Create 360 marketing campaigns with key European retailers in the fashion or lifestyle industry.
• Develop solutions alongside the Key Accounts to support strategic partnership goals, boosting sales and increasing brand relevance in the distribution
• Oversee key accounts trade budgets, ensuring efficient allocation of resources and maximum ROI on marketing spend.
• Monitor and analyze the effectiveness of trade marketing campaigns (ROI), providing regular reports and insights to optimize future initiatives.

• Stay informed bout industry trends and consumer behaviors, identify areas for improvement and growth opportunities and analyze competition within the distribution sector.

• Immediate Incorporation|Indefinite Term Contract

Are you looking for a place to work that will inspire and challenge you? A place to unleash your potential? Then the PageGroup Barcelona Shared Service Centre (SSC), with its open culture and meritocratic structure is the place for you.

At the heart of our business are the thousands of people's lives we change, the outstanding service we provide to our clients and candidates and the exciting opportunities within our offices all over the world. We're proud to set the standard in the recruitment profession - our specialist services with a personal touch is how we change lives for people through creating opportunity to unleash their potential.

Open since 2014, our Shared Services Centre in Barcelona is a core part of our business. We are a champion for diversity - and a community of experts no matter if you work in finance, HR, marketing, resourcing and talent acquisition, or business technology. In fact, the PageGroup SSC is over 40 nationalities with more than 30 languages spoken. In four years, we have grown from 30 people to beyond 400. What our employees say about us helps us take the right direction - after all, being a 'Top Employer' in 8 European countries is no easy feat.

Find out more about our SSC by clicking here.

People and Culture Partner - Page Executive will be responsible for:

Critical senior level role responsible for delivering the People & Culture service for Page Executive, bridging the gap between the PE People Plan and PE business strategy for leaders. This role will focus on key activities covering all regions, supporting the PE Global P&C Director to build out the P&C function for Page Executive as the business grows and in line with P&C and Page Executive strategic objectives. The P&C Partner will work collaboratively with wider group P&C resources both in region and CoEs to ensure alignment on all P&C initiatives for PE are consistent across countries where possible. The P&C Partner will develop and implement HR initiatives and ensure effective P&C support is provided to the Page Executive brand across multiple locations. A critical success factor within this role will be levering the support of colleagues within the Centres of Expertise and Shared Services to ensure holistic P&C delivery.

*P&C - People & Culture

• Business Partnership: Partner with Page Executive leaders, working collaboratively to provide HR solutions that support and enable business goals. By understanding the business landscape and objectives, this role helps shape and execute P&C strategies that address talent needs, promote employee engagement, and enhance organisational performance.
• Organizational Effectiveness: Support organisational effectiveness by partnering with Page Executive business leaders to identify opportunities for improving processes, structures, and team dynamics to enhance overall performance and efficiency.
• Employee Engagement and Culture: Foster a positive and engaging work culture across the Page Executive brand. Support and implement initiatives that promote employee engagement, satisfaction, and well-being. This includes creating a supportive work environment, implementing effective communication strategies, and recognising and rewarding employee contributions.
• People Collaboration: Working collaboratively with the Page Executive P&C team to develop HR initiatives to support the PE business line to provide a consistent and where required differentiated approach for PE. Leveraging support from the wider group P&C resources such as group business partnering team, Centres of Excellence and Shared Service Centres to ensure holistic HR delivery.
• Cultural Ambassador: Ensure the Page Executive culture is embedded and consistently upheld across the region in alignment with the Page Executive EVP.
• HR Analytics and Insights: Provide insights and recommendations to Page Executive business leaders by analyzing HR metrics to identify trends, patterns, and areas for improvement, enabling data-driven decision-making and continuous improvement in HR programs and practices.

Offered for People and Culture Partner - Page Executive:

• Experience in a very multinational environment
• Competitive compensation and benefits package in Barcelona and hybrid work schedule

En Jobs by Adlanter, buscamos para nuestro cliente, sólida empresa del sector logística, para mejorar su comunicación de la compañía ubicada en el Corredor de Henares un/a:

TÉCNICO/A COMUNICACIÓN

Reportando a la jefe del departamento de Marketing y Comunicación, la persona seleccionada se encargará de gestionar y elaborar un plan de comunicación acorde a los valores de la empresa, entre sus principales funciones destacamos:

• Desarrollar la imagen de marca en entornos digitales.
• Gestión de eventos (on-line y off-line).
• Comunicación offline y online de campañas.
• Analizar, proponer y ejecutar mejoras en la Web de la compañía.
• Proponer y realizar acciones que reviertan en leads para el equipo comercial.
• Redacción de notas de prensa.
• Gestión de proveedores del área de marketing y comunicación.

Pensamos en un profesional del área de la comunicación (interna o externa), con formación acorde al puesto, que aporte 5 años en puesto similar, en entornos B2B y B2C, con experiencia específica en comunicación on-line y offline. inglés avanzado

Ofrecemos incorporación a proyecto retador en un entorno en crecimiento, salario negociable en función de los valores aportados, plan de retribución flexible y plaza de parking.

In Planeta DeAgostini we are looking for a Social Media Specialist to lead the implementation of our international social media strategy for the Collectibles Division.

Main Responsabilities:

Influencer Marketing

• Lead the Influencer Marketing strategy with the goal of creating a strong network of ambassadors and maintaining their loyalty over time to generate brand awareness and sales.
• Agency coordination to ensure the correct execution of the strategy.
• Monitor actions and KPIs.
• Analyse results and provide periodic reports.
• Organize events and special actions.

Social Media

• Agency coordination to ensure the correct execution of the strategy.
• Creative content production
• User sentiment monitoring and analysis
• Establish communication protocols for social media in coordination with the Customer Service department.

Others

• Support other global projects undertaken by the department.
• Search for opportunities and new trends in the sector.

• General Managment experience in Luxury hotels or Resorts is required|Company with international properties and in expansion.

This is a renowned company within the Leisure, Luxury industry worldwide. With a presence in multiple countries, the company is known for its commitment to excellence and innovation.

• Develop and execute business strategies for the resort to achieve the objectives set by the Board in the short, medium, and long term.
• Prepare and implement action plans to facilitate goal achievement through profitable operations and activities in each business area within the property.
• Delegate responsibilities and supervise the work of executives in each area, providing guidance and motivation to drive their maximum performance and that of their teams through inspirational leadership.
• Ensure that corporate policies and legal guidelines are always communicated and adhered to at all levels of the company.
• Communicate and maintain trustful relationships with the Board, guests, industry partners, the community, and talents.
• Ensure financial performance meets the annual objectives set by the Board.
• Ensure operational excellence standards in each area to maintain the brand positioning as a leader in the industry.
• Ensure guest satisfaction indicators are met according to brand requirements.
• Actively participate with Sales & Marketing in retaining and attracting new guests, achieving the established Budget for occupancy, revenue, and ADR.
• Represent the brand at all levels, including industry, guests, commercial, governmental entities, etc.
• Continuously maintain and improve all property facilities.
• Ensure the recruitment and retention of the best talent, both for their professional qualifications and their alignment with the culture and values. Ensure talent satisfaction indicators are met according to brand requirements.
• Ensure compliance with the Brand promises to our guests by meeting the established health objectives.
• Be part of the Innovation Committee and actively participate to ensure constant innovation, allowing us to remain market leaders and improve the profitability of each business unit.
• Be the highest exponent of the Dream and Corporate Culture, ensuring all team members work together towards its achievement and that our brand values are present and a reality within the property.
• Guarantee legal security in all business areas: property, financial, health, labor, etc.
• Ensure the implementation of sustainability and corporate social responsibility policies within the property.

Be part of one of the leading luxury companies in the world and Career Development Opportunities. We encourage those who believe they have the skills and experience for this role to apply. This is an excellent opportunity to join a respected company in the luxury leisure industry!

Who we are...

AWWG is the global fashion group that integrates the brands Pepe Jeans London, Hackett, and Façonnable, and is the licensed distributor for Tommy Hilfiger, Calvin Klein, Donna Karan, DKNY and Karl Lagerfeld in Spain and Portugal.

The project!

As a Digital Planning Coordinator your main goal will be to enhance the customer shopping experience and maximize online sales.

What will the role entail?

• Seasonal and NOOS buy: finalize the selection and size split for digital assortment. Communicate to Merchandise the needed mix of categories and price points per brand.
• Market Research: Conducting market research to stay informed about industry trends, consumer preferences, and competitor activities to make data-driven buying decisions.
• Performance Analysis: Monitoring sales performance to assess the success of seasonal products and inform future buying strategies, in collaboration with trading.
• Markdowns: implement markdown strategy for ecommerce and marketplaces, coordinate activities of teams with regards to markdowns, and facilitate alignment with retail teams.
• Collaboration: Working closely with merchandising and central stock planning, marketing, and product development teams to ensure that purchased products are effectively promoted and align with the overall brand strategy.

What we offer in exchange!

• Great international working environment.
• Corporate Offices in Madrid with canteen and parking available.
• Home office depending on the position.
• Flexible working hours.
• Flexible benefits.
• Discount on the brands of the Group.

• International Company|Professional Development

As a new role within the Global CRM function, the Head of CRM Lifecycles will be the owner of our global CRM Lifecycle Roadmap across all our growth pillars within the group; Michael Page, Page Personnel, Page Executive and Strategic Customer Solutions.Its primary mission is to create personalised automations that effectively target the right audience with the perfect message at precisely the opportune moment.

• Develop, prioritise and execute a commercially focussed CRM Marketing Automation & Lifecycle Roadmap that aligns with the company's goals and objectives for customer engagement throughout onboarding, loyalty, retention, and reactivation.
• Lead a dedicated team (made up of direct reports and squads) to work through discovery phases of each agreed Roadmap initiative, defining business case, user experience, core build requirements, assets, proof of concept and testing and global deployment once success has been realised.

• Utilise customer data and segmentation techniques to personalise communication and marketing campaigns, ensuring relevance and effectiveness.
• Oversee the end-to-end customer journey, identifying opportunities to enhance touchpoints, drive engagement, and improve conversion rates.
• Collaborate with cross-functional teams across Marketing, Product (Web & CRM), BI, Data and Ops, to ensure a seamless and consistent customer experience across all touchpoints.
• Define and monitor key performance metrics related to CRM effectiveness to ensure each element of our CRM Programme is globally consistent and optimised.
• Work with the compliance team to make sure that we are complying with the global data and marketing regulations.

Fix + Bonus

• Experience in Marketing Services|Must in english

We are seeking a versatile and experienced Marketing Generalist with a strong background in international marketing and marketing automation to join our team. The ideal candidate will be responsible for managing product launches, driving marketing initiatives across multiple regions, and optimizing processes through automation.

• International Marketing Strategy:
• Develop and implement comprehensive international marketing strategies that align with company objectives.
• Conduct market research to identify opportunities, trends, and customer needs in different regions.
• Tailor marketing campaigns to cater to regional differences and preferences.
• Product Launch Management:
• Plan and execute product launches on a European scale, ensuring seamless coordination between teams.
• Develop launch timelines, key milestones, and deliverables.
• Collaborate with product development, sales, and other departments to ensure successful product introductions.
• Marketing Automation:
• Implement and manage marketing automation tools and platforms to streamline marketing processes.
• Develop automated workflows for lead nurturing, email campaigns, and customer segmentation.
• Monitor and analyze the performance of automated campaigns, making data-driven adjustments as needed.
• Project Management:
• Lead marketing projects from inception to completion, ensuring they are delivered on time and within budget.
• Coordinate cross-functional teams and manage stakeholders to achieve project goals.
• Utilize project management tools to track progress, manage resources, and report on project status.
• Content Creation and Management:
• Oversee the creation of compelling marketing content, including blog posts, social media updates, email newsletters, and more.
• Ensure all content is consistent with the brand voice and optimized for target audiences.
• Performance Analysis:
• Analyze and report on the effectiveness of marketing campaigns using key performance indicators (KPIs).
• Provide actionable insights to improve campaign performance and ROI.
• Collaboration and Communication:
• Work closely with the sales team to align marketing efforts with sales objectives.
• Maintain open lines of communication with international partners and stakeholders.
• Foster a collaborative team environment and share best practices across the organization.

• 4 days telework / week
• Offices in Barcelona located

• Experience in Marketing Services|Must in english

We are seeking a versatile and experienced Marketing Generalist with a strong background in international marketing and marketing automation to join our team. The ideal candidate will be responsible for managing product launches, driving marketing initiatives across multiple regions, and optimizing processes through automation.

• International Marketing Strategy:
• Develop and implement comprehensive international marketing strategies that align with company objectives.
• Conduct market research to identify opportunities, trends, and customer needs in different regions.
• Tailor marketing campaigns to cater to regional differences and preferences.
• Product Launch Management:
• Plan and execute product launches on a European scale, ensuring seamless coordination between teams.
• Develop launch timelines, key milestones, and deliverables.
• Collaborate with product development, sales, and other departments to ensure successful product introductions.
• Marketing Automation:
• Implement and manage marketing automation tools and platforms to streamline marketing processes.
• Develop automated workflows for lead nurturing, email campaigns, and customer segmentation.
• Monitor and analyze the performance of automated campaigns, making data-driven adjustments as needed.
• Project Management:
• Lead marketing projects from inception to completion, ensuring they are delivered on time and within budget.
• Coordinate cross-functional teams and manage stakeholders to achieve project goals.
• Utilize project management tools to track progress, manage resources, and report on project status.
• Content Creation and Management:
• Oversee the creation of compelling marketing content, including blog posts, social media updates, email newsletters, and more.
• Ensure all content is consistent with the brand voice and optimized for target audiences.
• Performance Analysis:
• Analyze and report on the effectiveness of marketing campaigns using key performance indicators (KPIs).
• Provide actionable insights to improve campaign performance and ROI.
• Collaboration and Communication:
• Work closely with the sales team to align marketing efforts with sales objectives.
• Maintain open lines of communication with international partners and stakeholders.
• Foster a collaborative team environment and share best practices across the organization.

• 4 days telework / week
• Offices in Barcelona located

• One of Europe's leading e-commerce sites|International Company

They are a vibrant, forward-thinking team dedicated to running an e-commerce company, selling from the best brands worldwide.

? Expand to new markets, finding opportunities and researching to make sure we
smoothly adapt to diverse consumer preferences and market conditions.
? Continually benchmark against competitors, adjusting tactics and product offerings
based on market insights.
? Implement up and cross-selling strategies to maximize revenue and profitability.
? Oversee promotional activities on digital platforms, giving guidelines, setting
limits and providing feedback to the Marketing Team.
? Manage the day-to-day relationships with suppliers and negotiate contracts with
support from the CEO.
? Define and implement strategies to expand the supplier base and/or open new
product categories.
? Work across teams to ensure seamless strategy implementation and alignment with
overall business objectives.
? Deliver comprehensive performance reports, providing actionable insights for
strategic adjustments and continuous revenue and margin enhancements.

Salary Fix + Bonus

Hybrid work position

• Proyecto Innovador |Proyyecto estable

Empresa líder en su sector.

• Idear, planificar, coordinar y ejecutar estrategias de marketing.
• Implementación de estrategias de captación, generación de leads online de participantes cualificados a los eventos, utilizando tácticas efectivas de marketing y promoción.
• Gestión y coordinación de proveedores externos, como agencias y app del evento.
• Colaborar con el equipo de diseño y contenido para crear materiales promocionales y comunicaciones, incluidos emailing, anuncios y contenido para redes sociales.
• Supervisar y coordinar el evento in-situ, logrando una ejecución impecable dentro de los plazos y presupuesto establecido, manteniendo un alto nivel de calidad.
• Utilizar herramientas analíticas para monitorear el rendimiento de las acciones, identificar áreas de mejora y realizar ajustes estratégicos según sea necesario.
• Conocimientos de herramientas como Hootsuite, Webpower, Mailchimp, Asana, Trello.

• Relaciones empresariales: Tendrás la posibilidad de interactuar con una variedad de clientes, construyendo relaciones sólidas y estableciendo conexiones valiosas en el mundo empresarial y de los eventos.
• Diversidad de proyectos: Trabajar con profesionales de sectores muy diversos: marketing, educación, e-commerce, sector financiero y logístico.
• Acceso y participación en eventos: Como parte del equipo de marketing, asistirás de manera presencial a todos los eventos, brindando la oportunidad de expandir tu conocimiento y conectarte con líderes de la industria.
• Entorno de trabajo energético.
• 
  
  Jornada flexible de Lunes a Jueves ((8:30 - 9:30 / 18:00 - 19:00) los viernes de 9:00 - 14:00).

Desde Grupo Planeta, estamos buscando incorporar un/a estudiante en prácticas que quiera formar parte del área de Carreras Profesionales de la División de Formación del Grupo Planeta, en OBS Business School.

¿Cuáles serían tus principales funciones?

• Apoyo en el plan de acción del departamento de Marketing, y en concreto del área de Carreras Profesionales.
• Soporte en el lanzamiento del Employmet Report anual.
• Soporte con nuestro Premio al Emprendimiento.
• Búsqueda de ofertas a nivel global para nutrir nuestro Portal de Empleo.
• Búsqueda de empresas colaboradoras a nivel internacional.
• Redacción de textos (páginas web, Newsletter, informes, redes sociales, etc.)
• Gestión del correo electrónico con alumnos, antiguos alumnos y profesores.
• Soporte en la grabación de contenidos formativos.
• Gestión del campus virtual.
• Soporte en los eventos de la escuela.

i2cat Foundation is seeking a candidate with a keen interest in technology transfer, specifically in transitioning research findings to the market and the mechanisms of licensing and creating spin-offs.

This role is part of the Knowledge and Technology Marketing area, which is responsible for preparing research results so that business units can bring them to market. This area also channels unmet needs back to the research teams. The preparation of research results includes evaluating commercial potential, protecting intellectual property, defining a business model, and launching products.

You will join a team that includes a Tech Product Manager, who maintains a market perspective for technologies throughout their lifecycle, and a Marketing Manager, who bridges the gap between technology and business during commercialization and market intelligence processes.

Within this area, the IP and Portfolio Manager is responsible for maintaining an excellent intellectual property (IP) portfolio for our assets. This ensures that, when commercial opportunities arise, there are no conflicts regarding ownership, freedom to operate, and usage/exploitation rights.

The candidate is expected to:

• Develop and implement strategies to protect and manage IP assets.
• Ensure that all IP-related processes are proactive and aligned with commercial opportunities.
• Serve as a key advisor to researchers and business units on IP matters, facilitating seamless commercialization of technologies.

The position is also responsible for maintaining an excellent intellectual property (IP) portfolio for our assets, ensuring that commercial opportunities are free of conflicts regarding ownership, freedom to operate, and usage/exploitation rights.

Some tasks:

• Manage the invention disclosure process.
• Oversee the protection of research results.
• Analyze patentability and manage patent applications with patent agents.
• Assess third-party dependencies on results.
• Track IP rights and their renewals.
• Evaluate generated intangible assets.
• Write public and private funding proposals to valorize assets.
• Manage projects for valorizing research results.
• Propose business models and types of licensing (commercial and open source).
• Define key licensing terms and participation in spin-off companies (shareholder agreements).
• Address IP management questions and conflicts from researchers, project managers, and business teams in projects, contracts, and negotiations.
• Propose and conduct internal training on IP and technology transfer based on the organization’s maturity.
• Track i2CAT’s participation in companies and provide management recommendations.
• Suggest improvements to i2CAT’s IP management policies and processes.
• Monitor returns from IP exploitation and internal distribution according to internal policy.
• Generate and update IP documentation and indicators in internal repositories.

Expectations:

• Within the first month, the candidate is expected to become familiar with the technology portfolio and policies.
• By six months, the candidate should have taken charge of managing the key processes.
• In the long term, the candidate is expected to be a promoter of the technology transfer culture at i2CAT and propose initiatives that enhance the organization’s impact.

Who we are:

The i2CAT Foundation is a non-profit research and innovation center that promotes mission-driven R&D activities on advanced Internet architectures, applications, and services. More than 15 years of international research define our expertise in the fields of 5G, IoT, VR, and Immersive Technologies, Cybersecurity, Blockchain, AI, and Digital Social Innovation. The center partners with companies, public administration, academia, and end-users to leverage this knowledge in order to meet real social and business challenges.

The greatest value of i2CAT is the talent of the people who make up our human team. We enjoy a team of people from more than 13 different nationalities and work every day to create and foster a work environment where we all feel comfortable creating, innovating and growing.

Want to know more? Visit our webpage! www.i2cat.net

What will you enjoy?

• Work from our offices or from home, whichever works best for you. We only ask for one day in person at the office to coordinate with the rest of the team.
• This is a full-time vacancy.
• We have a flexible work schedule respecting your work-life balance.
• Reduced working hours on Fridays and in July and August.
• Fix + variable salary based on objectives.
• You decide wether you preferr to receive your salary in 12 or 14 payments.
• Optional benefits: Configure your salary according to your needs. We offer you the option of restaurant vouchers, public transport vouchers, nursery services, and medical insurance.
• Annual leave of 27 working days.
• We have fruit in the office to promote a healthy lifestyle
• Free coffee and tea.
• If you are interested, you can participate in events of your sector.
• You will work with a laptop. You can choose your operative system, Mac, Linux or Windows.
• Company social and team-building events (virtual & in-person).
• You can develop your own and personal training programme with our support.
• We will work so that you have a career plan to promote your growth and development.

Where will you do it?

At i2CAT we already have an established ‘work-from-home’ policy for some time. You can work from home or from the office, whichever suits you best. We expect that you attend the office one day per week to stay connected with your team and to engage with other colleagues

If you decide to come to the office, we are located in Zona Universitària, next to the Campus Nord of the UPC, within a multidisciplinary and multicultural environment. It is a very well-connected area (metro, tram, bus) with bars and restaurants around.

Our offices are designed with an open-office concept where everything is light and transparency. We have a variety of workspaces so that you don't have to be at the same table all day.

i2CAT is an organization committed to equal opportunities. That is why we seek to increase the number of women in those areas where they are underrepresented, and therefore explicitly encourage female candidates to apply.

I2CAT is an organization committed to creating an environment where we celebrate diversity, and where we provide the dedicated support that our employees need, regardless of their disability.

If what you have read sounds good to you... let’s have a coffee and we will tell you more!

In case you liked it, but it is not your job offer, you may know someone else who fits perfectly and whom you would like to recommend!

Who we are...

AWWG is the global fashion group that integrates the brands Pepe Jeans London, Hackett, and Façonnable, and is the licensed distributor for Tommy Hilfiger, Calvin Klein, Donna Karan, DKNY and Karl Lagerfeld in Spain and Portugal.

The project!

As an Ecommrece Manager you are responsible for driving the direct-to-consumer channel to achieve the ambitious targets in top- and bottom-line growth for your brand or your category. You will be directly responsible for trading, buying, category management and site merchandising. Next to this you will be coordinating closely with the planning, performance marketing, digital intelligence, content management and platform teams, to optimize the performance of your business and to achieve your KPI’s

What will the role entail?

• Develop and execute the ecommerce strategy for your brand or category to increase sales and profitability, considering market trends, regional differences, competitive landscape, and consumer insights.
• Create forecasts and budgets for eCommerce KPI’s (traffic, orders, net sales, conversion, AOV, etc.) as well as product KPI’s (ASP, GM, Sell-through)
• Drive full-price sell-through by applying ecommerce best practices
• Drive quality in experience, content, localization - from performance marketing to crm to homepage to PLP to PDP to shopping bag to check-out with all teams involved.
• Oversee the operation and performance of the site, ensuring a seamless user experience, managing product listings, optimizing search engine visibility, and monitoring website analytics.
• Constantly monitor analytics to find opportunities and improve the site usability and conversion throughout the funnel, from Marketing to check-out, improving product findability through site-merchandising.
• Work with the Merchandise Planner to create buying plans incorporating analytics insights, market trends and commercial opportunities.